Business can survive if customers don’t know it exists. A strong marketing strategy is therefore an important part of growing your local customer base, and there are several options to explore, both online and in the real world.
This is when you should consider postcard marketing. When you promote your salon or spa business directly through direct mail you are increasing your opportunities to generate leads as well as bring past customers to return.
Here are a few effective postcard marketing techniques to try:
Postcards are a visual medium, so the images you use are an important part of catching a recipient’s attention in order to deliver your message. Salons and spas, in particular, can make a good impression through beautiful photos of their environment or satisfied customers with their new looks. So you don’t want to skimp out on any of those photos or graphics when you are planning your postcard marketing campaign.
Both new and returning customers are likely to respond to offers that provide them with incentives like discounts and deals. You should place a time limit on offers to encourage recipients to set up an appointment to visit your salon or spa sooner rather than later as they wouldn’t want to miss out on the deal. This will help keep your postcard forgotten and left in a pile of paperwork.
Special events are a great way to bring in new customers and reward existing clients, but only if people know they’re happening. Whether you’re offering a day of discount cuts for new visitors, you’re raising money for charity, or you’re participating in a community event like a First Night or First Friday, informing area consumers with a postcard campaign can help to spread the word effectively and with less expense than other marketing methods.
At Dynamicard create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.